A few months ago at the RYP Entrepreneur Expo, I shared a cozy corner with fellow RIT alumnus and friend from student government, Lori Coleman. It’s a funny thing that after nearly 5 years, we both found ourselves married, immersed in the whirlwind of creative energy that is the wedding industry, & greatly influenced by wonderful families and children. Lori had recently joined forces with another local photographer, Erin Perotta, and they were looking to brainstorm a new identity for themselves. I will say this, those two have their act together! We really only went back and forth conceptually a few times before the logo was, well, pretty darn perfect for them. What we ended up with wasn’t that far from the initial sketch, which was intended to capture a bit of each of their personalities ( if you’ve seen Lori’s hair, you know what I’m talking about- this girl’s got curls!).
Lori spent a nice afternoon with me in my studio a few weeks back to snap some photos for a spotlight she did on their new identity & of my work. Gosh, I’m blushing just looking at it again! I love that she came to our home for the shoot. Being in my own environment made it feel more casual, and probably helped avoid a lot of those ‘deer in headlights’ moments (ok, Liam needed a little warming up). And they are darn good at capturing the perfect moments too! Go check out their completely adorable portfolio at lorianderin.com.
My studio buddy. Love him!